DOT Bars BARR Program

The FAA will block aircraft registration numbers "only after the operators certify that they have a valid security concern," the Department on Transportation announced in a press release on Friday.

This change essentially ends the Block Aircraft Registration Request (BARR) program.

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Deliver Great Customer Service by Practicing Your Craft

Recently, I was reading a newspaper article about the practice habits of professional golfer Vijay Singh, and I thought this would be a good basis for a blog post on delivering the ultimate FBO customer service experience. Perhaps this seems a little disjointed, so allow me to explain.

Whether you follow golf or any other sport, I’m sure you’ve run across articles and have heard TV announcers remark about the successes and failures of professional athletes. Frankly, I like to learn about the elements of success, rather than the failures, so when I read this article on Singh, it reminded me of his breakout year in 2004.

As you may recall, Tiger Woods had vaulted to the top of the world ranking and looked invincible. Then came Singh, playing like a man possessed, and he eventually replaced Woods as the No. 1 ranked golfer in the world, at least for a period of time. He openly admitted that his goal was to become the No. 1 golfer in the world, thus replacing Woods, and he knew it would take long hours of practice.

Even Madison Avenue took notice that year. Singh appeared in a TV commercial where he was shown practicing putting on a frozen lake in Alaska while native Eskimos looked on in bewilderment.

And what was the message the commercial was trying to drive home? What made Singh so successful?

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The Cost of Aviation Fuel, Part 2

Recently, I was reading an article posted to Eye on the Economy on msnbc.com. The article was titled “As oil prices drop, Fed should get credit.” After reading the article, I decided to write Part 2 to a previous blog post titled The Cost of Aviation Fuel.

In the first post, I talked about continued increases in the cost of aviation fuel and what FBOs can do to mitigate high retail prices. We looked at a number of the reasons for the increasing cost of fuel:

  • The Fed policy of a weak dollar — a weak dollar requires more dollars to buy a barrel of crude oil.
  • The continued unrest in the Middle East.
  • Uncertainty with the federal deficit.
  • Speculators betting on the increased price of fuel.
  • Lack of offshore drilling in the United States.

Since then, here is what is happening in the world markets:

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NATA Concerned with Environmental Group's Legal Action Against Avgas

When the California-based Center for Environmental Health announced last week it was initiating legal action against oil companies and FBOs in California for distributing leaded aviation gasoline, the National Air Transportation Association (NATA) responded with concern.
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Andrea Bahr Hired as Banyan Air Service Customer Support Manager

Andrea Bahr has joined Banyan Air Service at FXE as customer support manager, a role with responsibilities that include management, training, scheduling and staffing of the customer support team.

Bahr has 10 years of aviation experience and has previously worked at Galaxy Aviation (PBI), Signature Flight Support (MIA), Sheltair and most recently Orion Jet Center (OPF). Bahr has a BSBA in marketing from the University of South Carolina and an MBA from Nova Southeastern University.

“We are delighted to have Andrea join the Banyan team,” Banyan director of FBO services John Mason said. “Her extensive background in customer service will empower us to develop new processes focusing on a high level of customer service.”

Jamie Rose Named Chief Brand Manager at Business Jet Center

Business Jet Center (BJC) has appointed Jamie Rose to the new position of chief brand manager.

Rose will be responsible for managing the customer service experience as well as brand management, including marketing, advertising and technology integration, for the FBOs at DAL and OAK.

Previously, Rose was executive flight solutions manager for Business Jet Access, a sister company of Business Jet Center, which specializes in aircraft charter, management and maintenance.

“Jamie Rose brings to this new position a fresh approach to delivering an exceptional customer service experience,” Business Jet Center director Bill Moltenbrey said. “Under her leadership, we look forward to increasing the value of our brand and better serving the needs of both our base and transient customers.”

Rose is an FAA Certified Flight Attendant and became an FAA Certified Aircraft Dispatcher after receiving an NBAA Scholarship.

FBO Marketing, Part 2: Affordable Promotions

As any FBO owner or operator knows, attracting new customers and keeping current customers is the lifeblood of your business.

In previous blog posts, we have discussed the aspects of keeping current customers by providing an exceptional customer service experience: Be the restaurant owner, and don’t forget the cheese!

In this multipart series, we talk about attracting new customers with little or no cost. In Part 1, Low- or No-Cost Promotions, we discussed the basics of promoting your FBO on a limited budget. In this post, we’ll talk about public and media relations as an affordable promotion that will help extend your brand reach even further.

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Banyan Air to Host Garmin Seminar

Banyan Air Service will host a free Garmin seminar on Thursday, May 26, 2011 at 6:30 p.m., for aircraft owners and operators who are interested in Garmin’s latest aviation panel-mount and portable products for aircraft and helicopters.
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