Matt brings a diverse skill set to the Penton Marketing team. He is a proficient writer with graphic design skills, he has experience with e-marketing & database management, and he excels in the customer service / sales environment. Matt has worked with a range of small businesses and multinational corporations to polish their respective marketing programs. Every project poses its unique set of obstacles, and Matt is driven to meet those challenges with creativity and persistence.
Matt holds a Masters Degree in Media Arts & Communication from Emerson College in Boston, as well as, English and Creative Writing degrees from the University of Oregon. He is an avid reader and enjoys movies, cooking, and travel. In his spare time, Matt also works as a freelance photographer, producing marketing images for small businesses and covering events, ranging from weddings to nonprofit fundraisers.
The broad range of skills that Matt poses will furnish Penton Media with a versatile team player. At the same time, Penton should provide Matt with the opportunity to hone his talents with narrow focus on the private aviation industry. The partnership will certainly produce great results in short time.
By Ron Jackson
“Being a fan doesn't mean being there from the start. It means being there ‘till the end.”
-Anonymous
It’s time for a role reversal in the FBO customer service industry.
Ever since the term “customer service” was first used, our corporate view has been to put the customer on a pedestal and do everything to make them happy. That’s all fine and dandy, as Forrest Gump would say, but it’s a rather dogmatic and reactive approach that can make your customer relationship fragile and leave your employees feeling frustrated.
Vol. 26, No. 2 | June 6, 2012 | Go to Charts
by Carl Janssens, ASA | Aircraft Bluebook — Price Digest
Optimists see the silver lining behind the cloud while the pessimist only sees the cloud. Optimism continues to be the silver lining in the pre-owned aircraft market. However, reality of the dark cloud dictates an awareness and calculated approach.
Such are the conditions in the current ever-evolving pre-owned market. For the most part, the glory days of aircraft values being treated as premium investment opportunities are now nothing more than a faded memory. Knowledgeable buyers and sellers are keenly aware of this. Change of ownership continues at a slow to steady pace while values for the most part show continued depreciation. The exceptions are late model long range executive business jets.
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