Bolen Outlines Set of Guiding Principles For Aviation's Future in Major D.C. Address
/Dominion Aviation Services, DB Aviation Achieve ACSF Audit Registered Status
/Phillips 66 Aviation Promotes Key Staff to Support Expanding Dealer Network
/Building Long-Term Profitable Customer Relationships, Part 2: Do You Feel Lucky?
/We’ve all seen Clint Eastwood’s Dirty Harry scene when he aims his seemingly empty .44 Magnum, “the most powerful handgun in the world,” in the face of the bank robber and taunts, “You’ve got to ask yourself one question: ‘Do I feel lucky?’ Well do ya, punk?”
FBOs shouldn’t have to feel lucky when putting together their marketing plans to attract new customers, yet during our NATA FBO Success Seminars, I often sense the frustration FBO owners and operators verbalize when we discuss this very subject.
Over the years, FBOs have tried all sorts of things to attract customers. Wine, steaks, bobblehead dolls, free this and free that. Sometimes they get lucky, but mostly they’re just shooting blanks!
Many FBOs, when facing seemingly stiff competition, have done the unthinkable to attract customers. They resort to lowering their price of fuel beyond reason. Yikes!
To be sure, an FBO should always manage its fuel price in order to be competitive and as a component to provide a customer value proposition (CVP). However, nothing good happens when you subjectively lower the price of fuel just to attract customers.
Paragon Aviation Group Hires Scott Jefvert as Director of Sales
/Business Jet Center OAK Sets Fuel Volume Sales Record
/Pilot Makes Emergency Landing in Kansas City Area
/A pilot landed his single-engine plane on a roadway in the Kansas City area after the aircraft lost power early this morning, according to KCTV-5 and the Kansas City Star.
Photos. Area map:
Update on the ETS Support Facility Implications for Verification
/Jet A and Avgas Fuel Prices to Pump You Up
/Find low Jet A and 100LL fuel prices for your region.
FBOs, submit your fuel prices in one place, and broadcast them to dozens of fuel programs and websites with acufuel.com.
ACSF Recognizes CAE as First Champion of Aviation Safety - Sustaining Member
/EPIC Aviation and BP Finalize Sale of Ownership
/McCreery Aviation Company (MFE) Brands with Avfuel Corporation
/Coyne Welcomes Senate Approval of Two-Year FAA Reauthorization Legislation
/Coyne Applauds Passage of Long-Term FAA Reauthorization Bill by House Committee
/Low Avgas and Jet Fuel Prices that Let You Fly High
/Find low Jet A and 100LL fuel prices for your region. Also, learn how the prices in your area compare to others around the country.
FBOs, submit your fuel prices in one place, and broadcast them to dozens of fuel programs and websites with acufuel.com.
Optimizing Your FBO, Part 1: Pay Your Front Line Employees More
/Often, when FBOs, and other businesses for that matter, are faced with an economic downturn, one of the first places they look to make cuts is their payroll. That might work if you are operating a clothing or grocery store, but take a moment and think about the time that has been invested in training your employees, especially the ones who are out there on what I call The Front Line, marshalling, fueling, and, most importantly, meeting and greeting customers.
These are the employees who have built a relationship with your customers. There is a certain amount of trust and comfort that a flight crew feels when someone familiar is handling the company’s most prized possession, the corporate jet. And if you are looking to increase your fuel sales at the point of transaction, who is in a better position to positively influence the sale: you or the line service technician or CSR?
Where Can I Find Information About Advertising in the Next AC-U-KWIK Directories?
/New Network Paragon Aviation Group Introduces Itself
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Paragon Aviation Group is an elite class of FBOs in North America who are focused on safety and the superior customer service that only the independently run FBO can provide. Each Paragon Aviation Group location is dedicated to uncompromised safety and customer-focused service to ensure that every customer’s experience is nothing short of excellence.