NATA Concerned with Environmental Group's Legal Action Against Avgas

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When the California-based Center for Environmental Health announced last week it was initiating legal action against oil companies and FBOs in California for distributing leaded aviation gasoline, the National Air Transportation Association (NATA) responded with concern.
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Aircraft Bluebook's Chris Reynolds Becomes Accredited Member of ASA

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Aircraft Bluebook–Price Digest and AC-U-KWIK Aircraft Appraisals analyst and associate editor Chris Reynolds has become an accredited member of the American Society of Appraisers.
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Andrea Bahr Hired as Banyan Air Service Customer Support Manager

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Andrea Bahr has joined Banyan Air Service at FXE as customer support manager, a role with responsibilities that include management, training, scheduling and staffing of the customer support team.

Bahr has 10 years of aviation experience and has previously worked at Galaxy Aviation (PBI), Signature Flight Support (MIA), Sheltair and most recently Orion Jet Center (OPF). Bahr has a BSBA in marketing from the University of South Carolina and an MBA from Nova Southeastern University.

“We are delighted to have Andrea join the Banyan team,” Banyan director of FBO services John Mason said. “Her extensive background in customer service will empower us to develop new processes focusing on a high level of customer service.”

Jamie Rose Named Chief Brand Manager at Business Jet Center

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Business Jet Center (BJC) has appointed Jamie Rose to the new position of chief brand manager.

Rose will be responsible for managing the customer service experience as well as brand management, including marketing, advertising and technology integration, for the FBOs at DAL and OAK.

Previously, Rose was executive flight solutions manager for Business Jet Access, a sister company of Business Jet Center, which specializes in aircraft charter, management and maintenance.

“Jamie Rose brings to this new position a fresh approach to delivering an exceptional customer service experience,” Business Jet Center director Bill Moltenbrey said. “Under her leadership, we look forward to increasing the value of our brand and better serving the needs of both our base and transient customers.”

Rose is an FAA Certified Flight Attendant and became an FAA Certified Aircraft Dispatcher after receiving an NBAA Scholarship.

FBO Marketing, Part 2: Affordable Promotions

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As any FBO owner or operator knows, attracting new customers and keeping current customers is the lifeblood of your business.

In previous blog posts, we have discussed the aspects of keeping current customers by providing an exceptional customer service experience: Be the restaurant owner, and don’t forget the cheese!

In this multipart series, we talk about attracting new customers with little or no cost. In Part 1, Low- or No-Cost Promotions, we discussed the basics of promoting your FBO on a limited budget. In this post, we’ll talk about public and media relations as an affordable promotion that will help extend your brand reach even further.

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Banyan Air to Host Garmin Seminar

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Banyan Air Service will host a free Garmin seminar on Thursday, May 26, 2011 at 6:30 p.m., for aircraft owners and operators who are interested in Garmin’s latest aviation panel-mount and portable products for aircraft and helicopters.
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The Value of a Business Plan in Managing Your FBO

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In some of our previous blog posts, we have mentioned the need to develop a strategic business plan, not only as a way to define business goals, but also to help formulate your personal goals, such as detailing an exit plan from your FBO business.

As most of you know, if you want to borrow money from a bank, the SBA or other sources, one of the first things they will ask you for is a business plan. This alone is a good reason to develop one. However, beyond this basic need, a business plan can be much more and serve your business in many different ways.

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FBO Marketing, Part 1: Low- and No-Cost Promotion

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Did you know there are ways you can market your FBO with little or no out-of-pocket expense?

At our NATA FBO Success Seminars, we examine various aspects of marketing for an FBO. One of the most popular sessions is Marketing and Communications for Any Size FBO.

Many FBOs that attend our seminars believe they can’t compete with the big FBO chains because they don’t have the money and resources. To that, I kindly say, “Bunk”. There are plenty of ways you can “shake hands” with your customers or potential customers without breaking your budget or robbing your kids’ piggy bank.

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Is Your Cost of ‘Plastic’ out of Control?

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One of our more popular courses at our FBO Success Seminar is Maximizing Your Credit Card Transactions. We discuss in detail the credit /debit card processing system and how it affects your FBO business. Needless to say, the cost of this vital service is substantial and increasing.
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