Hammonds Companies Launch New Website
/“Some things should never change; Like taking care of your customer. Like keeping your word,” said Carl Hammonds, Founder and President of The Hammonds Companies in Houston, Texas. "So when we decided to rebrand and launch our new company website, we realized that we didn’t need to make something up or become something we weren’t……We just needed to reflect what we’d been all along.”
With that marketing foundation in mind, the Hammonds Companies debuted a new website with all the latest and greatest digital technologies built in, while remaining true to its core values: Delivering simple engineered solutions to complex technical problems for customers across the country and across the globe.
“We’ve been in development for some time now,” said Rick Richardson, VP of Sales and Marketing for Hammonds. “We’ve put a lot of time and thought into creating a website that offers our customers a digital showroom of what we have to offer across all industry segments. I think we’ve succeeded.”
The Hammonds website can be accessed at www.HammondsCos.com.
Richardson said the website allowed visitors to drill down into Hammonds offerings in two ways: by product line or by industry served.
"If you work in the water treatment industry you can view our digital showroom through our WATER INDUSTRY nav bar, which will pull up all of our products with application in the water treatment industry," Richardson said. "Or, if you know specifically what you are looking for, you can cross reference by company division."
Other features of the new website include documents on demand, where visitors to a specific product page can download a product data sheet as a four-color PDF file for their long term reference.
Carl Hammonds himself will be interacting regularly with website visitors through his new blog, titled “The Fuel Doctor is In.” Hammonds will post on industry trends and topics such as fuel quality, water chlorination, new technologies in fluid power engineering and more. Website visitors can dialogue with Carl Hammonds in real time via his blog, asking questions or making comments along the way.
“Later this year we’ll be launching the Hammonds Global Marketplace on our website,” Richardson said. “But for now, we’re still in development on our company store to make it the best it can be.”
Richardson gave an example of how the Hammonds Global Marketplace would function by drawing from a similar marketplace operated by its parent company, FabCorp, Inc.
“One of our affiliates offers a robust online store where customers can browse, request a quote and purchase product in a simple, seamless and transaction safe environment,” he said. “When you check it out at www.HippoHopper.com you’ll agree that FabCorp’s approach is a dynamic way to further support our distributors, reps, and customers. We plan to follow their lead.”