Jet Systems (HPN), Formerly Avitat Westchester, Rebrands; Chooses Avfuel for Fuel, Service Solutions

As part of an overall rebranding effort, Jet Systems, Inc at Westchester County Airport, formerly Avitat Westchester, has selected Avfuel Corporation as supplier of fuel and service solutions.

“A rebranding effort can be challenging,” said President and CEO of Jet Systems Michael Dolphin. “Yet we’re coming along well. Avfuel has a strong brand and wonderful people and will be an asset as we move forward.”

Jet Systems has come a long way in 18 years of operation at HPN.

“We literally started from nowhere,” Dolphin said. “We were a distant number two in a three-horse FBO race.”

Dolphin and his team persevered, building on consistent service and high standards, eventually pulling even with the then-number one FBO. Within the last six years, Dolphin estimates that Jet Systems has claimed 90% of the FBO market share at the airport.

“The best thing about this industry is that you know when you’re doing it right,” said Dolphin. “The numbers indicate that we’re doing it right.”

Customer feedback plays a large role in Jet Systems’ success – according to Dolphin, “What your customers tell you says it all.” Employee satisfaction is also a critical component: “When your staff is happy, it travels from the line-service guys to the CSRs to the customers,” Dolphin said. “When the employees are happy, the guests are happy.”

Together with first-class service, guests are treated to a first-class facility: a multi-million dollar renovation completed in late 2006 resulted in a state-of-the-art hangar and lobby complex. The modern design elements, including plenty of glass and steel, allow for tremendous amounts of natural light and visibility to the ramp. Floor-to-ceiling tropical aquariums, piano music, and Starbucks coffee enhance the customer experience. “There’s truly nothing else like us on the field,” Dolphin said.

While the FBO’s appearance earns rave reviews, Dolphin – an aviation veteran and former corporate pilot – knew that the ramp and aircraft services needed to be second-to-none to attract pilots and flight departments. Indeed, when Boeing announced they would be building the Boeing Business Jet and BBJ, Jet Systems invested millions of dollars to ensure accommodation of those aircraft. The result? “We’re one of the only area FBOs that can cater to these planes,” said Dolphin. “It’s been a very nice piece of business for us.” Jet Systems makes continual investments in the service facility and equipment, and takes pride in turning around aircraft of all sizes in record time.

Proximity to New York City and its government and business centers brings in a number of international travelers. Jet Systems caters to these guests with Customs and Immigration, as well as a high level of security. Both international and domestic travelers who wish to travel discreetly and maintain their privacy find the FBO and staff up to the task.

“Jet Systems is a sophisticated, high-level operation that personalizes service to each guests’ particular needs,” said Avfuel Director of Marketing Marci Ammerman. “Avfuel is extremely excited to be a partner in its rebranding initiative and a key part of its business strategy going forward.”

“We did a considerable amount of research when it came to selecting a fuel supplier,” Dolphin said. “We conducted investigations, looked at research, and talked to our peers in the industry. We kept coming back to Avfuel. Our contacts and friends in the industry gave rave reviews. We were impressed by the Avfuel

presence at EBACE. I’m excited to see how we can work together to attract new business and increase existing business.”

ABOUT AVFUEL CORPORATION

Avfuel provides fuel and services to the global aviation industry and is the leading independent supplier in the United States. Established as a supply and logistic company nearly 40 years ago, Avfuel is core competent in every aspect that surround the delivery of fuel – from refinery to wingtip. Our diverse market of customers include: fixed base operators, airlines, freight companies, corporate flight departments, military special operations and helicopter operators. Avfuel combines global access with personalized service throughout a fueling network over 2000 locations worldwide and 600+ Avfuel branded dealers and offers business solutions such as AVTRIP, an established, recognized pilot incentive program; the jet fuel savings program Avfuel Contract Fuel and Avplan, a flight-support and trip planning company for domestic and international customers. Our 100% dedication to aviation demonstrates our passion and commitment to a global community that prospers on the movement of goods and services around the world.

Contacts:

- Jet Systems

Mike Dolphin, President and CEO
914-428-3730
mdolphin@jetsystems.com

- Avfuel Corporation:

Marci Ammerman, Director of Marketing
1-800-521-4106
mammerman@avfuel.com
www.avfuel.com
www.facebook.com/avfuel
Twitter: @Avfuel