The British Business & General Aviation Association (BBGA) held its annual conference on Thursday, March 7, 2024 in London. The BBGA has stepped up to the mark in recent years and is now leading the way in Europe with a scheme to counter the ‘bad press’ the sector often gets. It aims to promote the economic advantages of using business aviation versus the oft-reported private use which accounts for a relatively small proportion of non-scheduled flights, while setting out to explain that business aviation continues to strive to operate in a more environmentally sustainable way.